Drug pricing and access continued to dominate PHARMA JAPAN readership this year, with the FY2025 revision cycle — which saw the first off-year application of the “PMP return” — widely viewed as a rollback from Japan’s pro-innovation path. At the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





