Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
BUSINESS
Novartis Overhauls Sales Model to Prioritize Solving Regional Treatment Gaps
The Japan arm of Novartis has begun a major overhaul of its sales operations, shifting away from the conventional approach of expanding prescriptions by raising product recognition and toward identifying region-specific treatment challenges and working to resolve them. Behind the…
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