COMMENTARY
Honebuto 2025 Approved - The Real Battle for Pharma Lies Ahead
Japan’s Cabinet approved the 2025 Basic Policy on Economic and Fiscal Management and Reform, commonly known as honebuto, on June 13. The policy direction, which serves as the government’s blueprint for the FY2026 budget, includes language suggesting a shift in…
To read the full story
COMMENTARY
- Are Technical Discussions Enough for Japan’s CEA System?
May 25, 2026
- Shift Underway in Pharma Workforce as Sales Roles Shrink, Manufacturing Rises
April 28, 2026
- Gene Therapies Expand into AMD, Raising Promise and Cost Concerns
April 24, 2026
- Challenges in a Post-AG Era: Ensuring a Reliable Supply System
April 6, 2026
- Japan’s FY2026 R&D Tax Credit Reform Wins Broad Industry Backing
April 1, 2026
In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





