REGULATORY
Chuikyo Rep Calls for Proper Use of Zepbound, Frets Expansion of Obesity Market
The Ministry of Health, Labor and Welfare (MHLW) must promote the adequate use of Eli Lilly Japan’s obesity drug Zepbound (tirzepatide) with an eye toward a potential explosive market expansion, a vocal payer executive urged on March 12. The call…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





