REGULATORY
Chuikyo Rep Calls for Proper Use of Zepbound, Frets Expansion of Obesity Market
The Ministry of Health, Labor and Welfare (MHLW) must promote the adequate use of Eli Lilly Japan’s obesity drug Zepbound (tirzepatide) with an eye toward a potential explosive market expansion, a vocal payer executive urged on March 12. The call…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





