Eli Lilly Japan and Mitsubishi Tanabe Pharma are planning to drive awareness for the appropriate use of their obesity drug Zepbound (tirzepatide), which is currently pending reimbursement listing in Japan following approval late last year. In a media roundtable held…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





