BUSINESS
Lilly Japan Pitching Unique Benefits of Kisunla with AD Drug Now on Market
Eli Lilly Japan is set to promote its new Alzheimer’s disease (AD) therapy Kisunla (donanemab) launched last week by pushing the drug’s unique benefits while carefully ensuring that product information is properly understood by medical professionals. The company believes that…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





