BUSINESS
Lilly Japan Pitching Unique Benefits of Kisunla with AD Drug Now on Market
Eli Lilly Japan is set to promote its new Alzheimer’s disease (AD) therapy Kisunla (donanemab) launched last week by pushing the drug’s unique benefits while carefully ensuring that product information is properly understood by medical professionals. The company believes that…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





