1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
Pfizer’s new antibiotic Zavicefta (ceftazidime + avibactam) hit the Japan market on November 12, offering a new treatment option for Gram-negative infections caused by resistant bacteria. In Japan, the drug, which combines ceftazidime and the β-lactamase inhibitor avibactam, was approved…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…