Pfizer Japan said on June 28 that it will start copromotion with Viatris Pharmaceuticals Japan for the atopic dermatitis drug Cibinqo (abrocitinib) and alopecia areata (AA) therapy Litfulo (ritlecitinib), from July 1. Pfizer, the marketing authorization holder of both drugs,…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





