BUSINESS
BioCryst Japan to First Focus on Orladeyo Promotion, Eager to Set Up Own Sales Team: Local Head
After establishing a Japanese subsidiary last year, BioCryst Pharmaceuticals intends to hone in on detailing activities for its hereditary angioedema (HAE) drug Orladeyo (berotralstat) in the market, while exploring the launch of an in-house sales structure. The company’s Japan general…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





