ORGANIZATION
New JPMA Director General Keen to Make “Special Price Maintenance” Happen after 15 Years
Back in 2010, Japan rolled out the price maintenance premium (PMP) to make up for regular price cuts on on-patent medicines. A former health ministry official who was behind the introduction is now resolved to bring back and push for…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





