Eisai is leveraging the power of 400 people to promote and provide information for its Alzheimer’s therapy Leqembi (lecanemab) in the US, including sales reps and MSLs, with full use of digital tools, CEO Haruo Naito said on May 15.…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





