Eli Lilly’s diabetes drug Mounjaro (tirzepatide), the world’s first GIP/GLP-1 dual receptor agonist, is now available in Japan. It will be marketed and distributed by local partner Mitsubishi Tanabe Pharma, with promotional activities to be jointly run by the two…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





