ORGANIZATION
Look at Drug Prices as Long-Term Investment, Not as Cost: EFPIA President
As budget pressure increasingly weighs on the pharma industry in Japan, visiting EFPIA President Hubertus von Baumbach on October 6 called on the government to look at drug spending as a long-term investment that bring values to patients, rather than…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





