BUSINESS
Novartis Homes in on 5 Therapy Areas and 4 Markets, Eyes Top 3 Multinational Rank in Japan: CEO
Novartis is sharpening its focus on five therapeutic areas and four geographies as a pure-play innovative medicine player, pivoting its portfolio towards biologics and newer modalities. While the US is the top priority for the Swiss juggernaut, it also looks…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





