BUSINESS
Sumitomo Expects Further Growth for Latuda, Lonasen; Recognition by Physicians Holds Key: Sales Chief
Sumitomo Pharma sees further growth potential in Latuda (lurasidone) and Lonasen Tapes (blonanserin), CNS drugs rolled out in Japan in recent years, and is now setting out to boost their profile among doctors via new communication approaches, sales head Takuya…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





