BUSINESS
Sumitomo Expects Further Growth for Latuda, Lonasen; Recognition by Physicians Holds Key: Sales Chief
Sumitomo Pharma sees further growth potential in Latuda (lurasidone) and Lonasen Tapes (blonanserin), CNS drugs rolled out in Japan in recent years, and is now setting out to boost their profile among doctors via new communication approaches, sales head Takuya…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





