BUSINESS
Sumitomo Expects Further Growth for Latuda, Lonasen; Recognition by Physicians Holds Key: Sales Chief
Sumitomo Pharma sees further growth potential in Latuda (lurasidone) and Lonasen Tapes (blonanserin), CNS drugs rolled out in Japan in recent years, and is now setting out to boost their profile among doctors via new communication approaches, sales head Takuya…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





