COMMENTARY
Drug Makers in Japan Increasingly Tested for Product Prowess, Rather than Marketing Ability
The Japanese pharma market grew 2.2% versus the previous year in 2021, according to IQVIA. While the data firm forecasts a stagnant mid-to-long-term growth, the market somehow managed to grow despite the negative impact of off-year drug price cuts in…
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COMMENTARY
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





