AstraZeneca is discontinuing the sale of its GLP-1 agent Bydureon (exenatide) and ACE inhibitor Zestril (lisinopril) due to their floundering market performances. Sales of each drug are believed to be several hundreds of millions of yen or less on an…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





