BUSINESS
New EA Pharma CEO Eager to Put Company Back on Growth Track by Boosting Its Sales Strength
EA Pharma is poised to increase its marketing strength by setting appropriate key goal indicators (KGIs) and key performance indicators (KPIs) and tapping into multiple channels including sales reps and digital communications, its new helmsman Hidenori Yabune tells Jiho. The…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





