BUSINESS
5-Camp Battle Heating Up in HIF-PH Market; Evrenzo, Duvroq Neck-and-Neck for Top Spot
With the fifth hypoxia-inducible factor prolyl hydroxylase (HIF-PH) inhibitor now launched in Japan, a real showdown has started in what could potentially be a 50-billion yen market for renal anemia (NHI price basis). This number could further grow if these…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





