BUSINESS
Astellas Sees Growth Potential for “Rx+” as Future Bread-and-Butter Biz: EVP
Astellas Pharma is revving up its beyond-the-pill drive by rolling out an array of what it calls the “Rx+” programs. The Japanese pharma giant expects that its bioelectronics and digital health initiatives as well as drug-device combination efforts might eventually…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





