For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
ORGANIZATION
Trade Groups Push Proper Pricing of Innovative Drugs to Restore Attractiveness of Japan: LDP Confab
Major Japanese and western trade groups on March 18 urged lawmakers to ensure appropriate price-settings for innovative medicines so as to reinstate Japan’s status as an attractive pharmaceutical market, which has been eroded with myriad rule changes in recent years.…
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