BUSINESS
Novo Training Its Sights on Oral Diabetes Market with Rybelsus, Not Switches from GLP-1 Injectables
Novo Nordisk Pharma is looking to pit its recently launched oral GLP-1 agent Rybelsus (semaglutide) against oral rivals like DPP-4 and SGLT2 inhibitors, rather than injectables in the same class, by pitching its strong efficacy in reducing HbA1c. On February…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





