BUSINESS
As Entresto Hits Japan Market, Novartis Poised to Tap All Channels to Push Global Blockbuster
Novartis’ global blockbuster Entresto (sacubitril valsartan sodium hydrate) made its long-awaited debut in Japan on August 26 upon its NHI price listing, becoming the first drug to offer a treatment option for HFpEF, a type of heart failure with high…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





