Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Pfizer Japan Boosting Biosimilar Sales Structure with Dedicated Unit, Ups Its Quality Pitch
Pfizer Japan is shoring up its biosimilar sales structure with a dedicated unit made up of field reps and staffers specializing in follow-on biologics. The company aims to grab shares in the expanding biosimilar market by pushing “Pfizer quality” to…
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