Astellas Pharma said on April 6 that it has joined hands with game maker Bandai Namco Entertainment to codevelop an exercise support app for smartphones and other devices in a bid to support regular exercise, for planned pilot marketing. In…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





