BUSINESS
Japan Pharma Market Logs 1st Growth in 3 Years in 2019, Keytruda Is the Best-Seller: IQVIA
The Japanese pharmaceutical market scored the first growth in three years in 2019 by hitting 10.62 trillion yen on an NHI price basis, with MSD’s anti-PD-1 antibody Keytruda (pembrolizumab) nabbing the top-seller title, according to data released by IQVIA. In…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





