BUSINESS
Japan Pharma Market Logs 1st Growth in 3 Years in 2019, Keytruda Is the Best-Seller: IQVIA
The Japanese pharmaceutical market scored the first growth in three years in 2019 by hitting 10.62 trillion yen on an NHI price basis, with MSD’s anti-PD-1 antibody Keytruda (pembrolizumab) nabbing the top-seller title, according to data released by IQVIA. In…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





