BUSINESS
Towa to Develop Adherence Support Tools with Game Maker, Eyes Launch in FY2021
Towa Pharmaceutical and game maker Bandai Namco Research said on January 21 that they have entered into a basic agreement to develop medication adherence support tools. Their project aims to improve patients' drug adherence and reduce the amount of unused…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





