BUSINESS
15% Share Eyed for Jointly Developed Symbicort Generics, Toa Set to Push Uptake with Support App
A team of generic drug developers is aiming to cut into AstraZeneca’s strong grip on the asthma and COPD space, targeting a 15% combined share on a volume basis for their generic versions of Symbicort (budesonide + formoterol), officials at…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





