BUSINESS
All Eyes on Performance of Top-2 Anti-Flu Drugs Xofluza, Inavir as Flu Seasons Approaches
The influenza season is getting closer. How the two top-selling products do will be particularly interesting to watch. Shionogi aims to increase its market penetration of Xofluza (baloxavir marboxil), which quickly rose to No. 1 last flu season, by providing…
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BUSINESS
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





