BUSINESS
Novo Nordisk Poised to Cash in on New GLP-1 Agents to Hit 100 Billion Yen Japan Sales
Novo Nordisk looks set to rev up its diabetes business in Japan by capitalizing on its new product launches in the burgeoning GLP-1 arena, having filed oral semaglutide in July, followed by the rollout of the insulin/GLP-1 combo Xultophy (insulin…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





