BUSINESS
AZ to Focus on Asthma-COPD Overlap in Marketing Triple-Combo Therapy Breztri, Will Help GPs Make Diagnosis
The Japan arm of AstraZeneca plans to market its new triple-combination COPD therapy Breztri (budesonide + glycopyrronium + formoterol fumarate), which it launched earlier this month, with a special focus on patients with asthma-COPD overlap. AZ has already been marketing…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





