BUSINESS
Sumitomo Dainippon Flip-Plops on Sales Force Cutback as It Ramps Up Diabetes Push
After a DPP-4 copromotion pact inked with Novartis Pharma, Sumitomo Dainippon Pharma is making a U-turn with its previous plan to pare down its sales force and is now set to even hire more contract reps in a bid to…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





