BUSINESS
Takeda’s Medical Unit Revving Up “Patient First Program” as It Looks beyond the Pill
Takeda Pharmaceutical’s medical affairs team is expanding the boundary of traditional MA functions by stepping up initiatives under its “Patient First Program,” aiming to closely capture patient needs in a bid to transcend the fragmentation of healthcare delivery and provide…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





