Sales reps at Astellas Pharma were apparently revving up their pitches for the osteoporosis treatment Evenity (romosozumab) in February by holding a raft of seminars inside clinics and hospitals in the run-up to its market debut in early March, market…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





