Sales reps at Shionogi were revving up their GP visits for the company’s novel single-dose influenza drug Xofluza (baloxavir marboxil) in October before the influenza season went into full swing, market research firm Anterio’s “Impact Track” survey showed. The Impact…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





