Kowa drug reps continued their heavy detailing activities targeting GPs in September for the company’s hyperlipidemia treatment Parmodia (pemafibrate), which hit the market in June after skipping three rounds of price listing since its approval in July last year, market…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





