Eli Lilly Japan rolled out its breast cancer treatment Verzenio (abemaciclib) on November 30, setting up a showdown with Pfizer’s Ibrance (palbociclib), the first drug in the CDK4/6 inhibitor class launched almost a year ago. Being second-in-class, Verzenio is now…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





