BUSINESS
Use of Digital Health Apps Could Reduce Medical Expenditure by 339 Billion Yen Annually: IQVIA
The use of digital health apps could reduce the medical expenditure in Japan by around 339 billion yen annually, according to an estimate released by IQVIA Solutions Japan on July 4. To estimate the total reduction in the medical expenditure…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





