REGULATORY
Keytruda/Ibrance Added to Pilot CEA Drug List, but There Won’t Be Price Tweaks
Japan’s health ministry has added MSD’s immuno-oncology agent Keytruda (pembrolizumab) and Pfizer’s breast cancer drug Ibrance (palbociclib) to a list of products subject to economic evaluations under its pilot-based cost-effective assessment (CEA) program. The Ministry of Health, Labor and Welfare…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





