1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
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PhRMA/EFPIA Say Humira, Jevtana, Xarelto Lost Eligibility under New PMP, Innovation Not Appropriately Defined
Japan’s revised price maintenance premium (PMP) scheme rolled out this April has failed to accurately define innovation, with the world’s best-selling drug and other important medicines inappropriately stripped of eligibility under new criteria, US and European pharma groups stressed on…
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