BUSINESS
Kissei Makes Full Foray into IBD Arena with Rectabul, Set to Enrich “Unmet Needs” Portfolio
Kissei Pharmaceutical is looking to raise its profile in the area of inflammatory bowel disease (IBD) as it made a full-fledged entry into this market late last year with Rectabul (budesonide), an ulcerative colitis (UC) treatment being copromoted with EA…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





