BUSINESS
Will Pricing Reform Spur Divestment of Off-Patent Brands in Japan? Next 3 Months Hold Key for Future Directions
By Reiji Anasako With a major pricing overhaul looming in April, drug makers in Japan are being urged to retool their business models and FY2018 budgets so as to adapt themselves to the anticipated changes. The past two years have…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





