The price maintenance premium (PMP) (新薬創出加算; shinyaku soshutsu kasan ) , which has been in place since its pilot rollout in April 2010, has been hailed by the research-oriented pharmaceutical industry as the centerpiece of Japan’s pro-innovation policy. While it...
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…




