Ethical drug sales per rep came in at 168 million yen in FY2015, up by 6.2 million yen from the previous year, according to a market research survey released on August 18. The survey, conducted by the marketing research firm…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





