The generic use rate in Japan in FY2015 ended March checked in at 55.7% on a volume basis, up 3.7 points over the previous year, according to the Japan Generic Medicines Association (JGA). The generic use rate represents the proportion…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





