BUSINESS
Astellas Introduces 1st Major Reform of Domestic Marketing System in 10 Years to Understand Issues Specific to Each Area: Marketing Head
Astellas Pharma replaced its disease-based sales system with an area-based system last year. The company decided on this major change in its domestic marketing system, the first in 10 years, in order to respond to changes in the business environment…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





