Pfizer Japan will roll out a generic version of Zeria Pharmaceutical’s ulcerative colitis drug Asacol (mesalazine) on September 18, which will enjoy exclusivity in the mesalazine generic market until December. The launch comes in the last minutes before the deadline…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





