Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Takecab Maintains Top Position for 6th Month Running in HP Market in June: Anterio Ranking
Takeda Pharmaceutical’s potassium-competitive acid blocker Takecab (vonoprazan) maintained its top position in the HP market (100 beds or more) in June’s “mind share” ranking as a drug that left the strongest impression on physicians, according to marketing research firm Anterio…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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