COMMENTARY
Wholesalers Face Pressing Need to Retool Biz Strategy as Generics Gain Ground
The government approved its economic and fiscal policy guidelines in June, calling for lifting the rate of generic penetration in Japan to 70% on a volume basis by mid-2017, and to 80% at the earliest possible date between April 2018…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





