Takeda Pharmaceutical’s acid-related disorder treatment Takecab (vonoprazan fumarate) surged to number one in January’s “mind share” ranking as a drug that left the strongest impression on physicians, according to the marketing research firm Anterio Inc. Takecab captured the top ranking…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





